Trust & Credibility

Our Privacy Policy

Last updated on October 1, 2021

Obie takes issues of privacy and the protection not only of personal health information, but all kinds of information about your private life very seriously. As discussed below we take great efforts to protect your information from disclosure, to use your personal information only to provide services to you, to improve the services for you, to improve our ability to provide services to other people in a similar situation, and to assist researchers in finding better ways to improve health.

WE DO NOT SELL OR RENT YOUR PERSONAL DATA TO THIRD PARTIES. WE DON’T SHARE YOUR INFORMATION TO SOCIAL NETWORKS OR OTHER PUBLIC OR SEMI-PUBLIC PLACES UNLESS INSTRUCTED BY YOU TO DO SO.

We only disclose your information to you or as you authorize us to (although we may include certain elements of that information in our database on an anonymized basis). However, the kind of information Obie collects is significantly more sensitive than the information you may be providing to other application providers – and you should be extra careful before instructing us to share that information with anyone else. 

Please read this Privacy Policy carefully, it is a material part of the contractual agreement between you and Babymed LLC. (“Obie”, “we”, “us”, or “our”). Capitalized terms used in this Privacy Policy and not defined herein shall have the definitions provided in our Terms of Service Agreement. This Privacy Policy describes the ways we collect, protect, use and store your personal data. If you have any questions, feel free to contact us through the contact link on our website or write us at our address listed on our website.

PARTICULARLY IMPORTANT INFORMATION

Who We are: For the purpose of applicable data protection legislation, the data controller of your personal data is Babymed LLC. of 40 Fulton Street, Suite 1404, New York, NY 10038. We are in the process of identifying and appointing a Representative in the EU, but in the meantime, our EU Representative is Daniel Rayner, reachable through support@obiehealth.com Our data protection officer is Daniel Rayner, reachable through support@obiehealth.com.

Must Read Sections: We direct your attention in particular to the section entitled “Your Rights”.

CHANGES TO THE PRIVACY POLICY.

We may amend this Privacy Policy from time to time by posting a revised copy to our website, Obiehealth.com (“Website”) or through our application Obie (the “Obie App”), and we encourage you to review it frequently. If we make material changes to this Privacy Policy, we will alert you through a notice on the Obie App, on our Website, or through an email prior to such change(s) taking effect. The “Last Updated” date above indicates when this Privacy Policy was last changed.

PURPOSES OF PROCESSING

We collect information about you in several forms, including personal data. As used in this Privacy Policy, “personal data” is consistent with the definition in the General Data Protection Regulation 2018 and any successor legislation, as well as the California Consumer Privacy Act, and includes any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your name, postal address, email address and telephone number, and in the case of Obie, includes “Sensitive Personal Data.”

We will only process your personal data in accordance with applicable data protection and privacy laws. We need certain personal data in order to access the Obie App and other of our products or services (collectively, the “Services”). If you created a profile/registered with us through the Services or the Website on a mobile device or through any other means, you will have been informed about the use and disclosure of your personal data as outlined below. This consent provides us with the legal basis we require under applicable law to process your data. You maintain the right to withdraw such consent at any time. Furthermore, Obie’s Services may require you to share Sensitive Personal Data (defined below) with us, for which we will seek separate consent. If you do not agree to this Privacy Policy and our Terms of Service Agreement do not use the Obie App or the Website or any of the Services.

Note that not all Obie account types and features are available in all locations, so some of the examples below may not apply where you live.

WHAT WE COLLECT

Information You Give Us:

Obie offers a number of options regarding what information you will give us and how you update that information:

• When you register to create an account in the Obie app

• When you provide information on the Obiehealth.com website 

• When you update your profile, your goal, and other information in the Obie App 

When you register with Obie you will submit a variety of personal data (such as age, birth date, name, email address, mobile phone number, etc.) and as you use the Obie App you may submit a variety of information (such as menstrual cycle, height, weight, temperature, medical conditions, etc.) which may include sensitive personal data about personal health issues and/or information related to your past, present, or future physical or mental health condition (“Sensitive Personal Data”). You may also choose to provide us with access to certain personal data stored by third parties including social media sites (such as Facebook and Twitter) and health sites, such as Apple HealthKit. The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. You may (and may be required to in order to use the Services) share information about or give us access to additional third-party websites or services.

Finally, we may use information that you include in emails or other communication methods to us to assist us in providing the Services, and we may publish that information on an anonymous basis. 

In each case, we will collect and record the information you have provided.

Information We Automatically Collect:

If you visit this Website, be advised that Company will maintain web logs to record data about all visitors and customers who use this website and interact with the Services and we will store this information. All web logs are stored securely and are accessible to a limited number of employees who are required to adhere to strict guidelines regarding user data security and privacy.

Furthermore, when you use the Obie App, we may record information regarding the use of that Obie App, including your cell phone number, and if such facilities are enabled on your cell phone, your location and similar information.

Finally, in order to provide the best possible service and to allow us to make certain internal reports and make recommendations, we collect aggregate information about the use of the Services, including information about users accessing this website or using the Obie App, such as Internet protocol addresses, browser type, browser language, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time (“Activity Information”). We use Google Analytics (“GA”) for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc. We also send Google your IP Address. We use GA to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us to improve the user experience and determine effectiveness. If you would like to access what browsing information we have - or ask us to delete any GA data - please delete your _ga cookies, please contact us through the contact link on our website or write us at our address listed on our website, and/or install the Google Analytics Opt-Out Browser Add-On.

When you visit the Services, we may also store information based on your usage history. This includes, but is not limited to, details of your transactions, content you viewed, click stream information, and cookies that may uniquely identify your browser or your account. We use various technologies to collect and store information which may include sending one or more cookies or anonymous identifiers to your device. Please refer to the section on cookies below.

Information We Collect From Other Sources:

You may choose to provide us with access to certain personal data stored by third parties. The information we have access to varies by site and is controlled by your privacy settings on that site and your authorization. You may (and in order to use certain services may be required to) share information about or give us access to additional third-party websites or services. Should you do so, you agree that Obie may collect, store and use this information in ways consistent with this Privacy Policy.

HOW WE USE/SHARE YOUR INFORMATION

We may use personal data to verify your identity or manage risk. We may also use personal data to perform and improve our Services, contact you, conduct research, and provide anonymous reporting for medical research. For example, we may use information to provide customer service and support, process transactions, resolve disputes, collect payments, prevent illegal activities, customize the Services and recommendations, reduce risk to all parties involved in our transactions, and verify the accuracy of information.

WE DO NOT SELL OR RENT YOUR PERSONAL DATA TO THIRD PARTIES. WE DON’T SHARE YOUR INFORMATION  TO SOCIAL NETWORKS OR OTHER PUBLIC OR SEMI-PUBLIC PLACES UNLESS INSTRUCTED BY YOU TO DO SO. However, we may share your personal information with third parties in an aggregate and anonymous format combined with the information we collect from other users for research and/or academic purposes only. We may share your personal information as necessary for Obie to provide you Services, and possibly to tell you about products and services of interest to you (subject, in the case of EU residents, to your consent to receipt of such communications); to fulfill your service request; to third-party fulfillment houses, customer support, billing and credit verification services, and the like; to comply with tax and other applicable law; as otherwise expressly permitted by this privacy policy or Obie’s Terms of Service agreement, located at https://www.obiehealth.com/terms-conditions or as otherwise authorized by you. You should also note that Obie does not guarantee the security of any of your private transmissions against unauthorized or unlawful interception or access by third parties.

We also use your name, email address and other information on our system to notify you of new product releases, service notifications, and to solicit your feedback and input.

We share your personal data with employees and affiliates, as well as certain vendors, partners and third parties as required to offer the Services. This includes, but is not limited to, processing transactions, maintaining your account, responding to court orders and legal investigations, for litigation purposes, and complying with audits or other investigations. We do not profit from your personal information and do not share your information with advertisers.

We may combine your personal data with information we collect from other companies and use it to improve and personalize the Services, content, and communications with you. We may also do so in order to improve our prediction methodologies and algorithms.

Anonymous Data

We may combine your personal data with information we collect from other users in an aggregate and anonymous format and share this anonymous data with third parties. When we use the term “anonymous data,” we are referring to data and information that does not permit you to be identified or identifiable, either alone or when combined with any other information available to a third party. We may create anonymous data from the personal data we receive about you and other individuals whose personal data we collect. Anonymous data might include analytics information and information collected by us using cookies. We make personal data into anonymous data by excluding information (such as your name) that makes the data personally identifiable to you. We do this in order to improve the quality of the information we provide to you and to other users.

Marketing

We may use personal data to deliver products, or service update notices, and promotional offers based on your communication preferences. With your consent (either in response to an email request or in certain cases, pursuant to the preferences you’ve expressed in your profile), we may send you marketing e-mails about upcoming promotions and other news, including information about products and services that may be of interest to you. You may opt-out of receiving such information at any time: such marketing emails tell you how to “opt-out.” Please note, even if you opt out of receiving marketing emails, we may still send you non-marketing emails. Non-marketing emails include emails about your account with us (if you have one) and our business dealings with you. We may combine your information (after it has been anonymized) with information we collect from other companies and use it to improve and personalize the Services, content and advertising. We may also do so in order to improve our prediction methodologies and algorithms.

Third Party Content

Obie may use information derived from your use of the Services to determine what content we believe may be of interest to you, including content from the providers of goods and services (who may pay us to show you such content) that you may be able to purchase through the Services or otherwise. We do not provide any personal data to third-party content providers. Note, however, that if a third party content provider asks us to show content to users with certain characteristics (for example, women ages 25-44) or a segment of that group (for example, women ages 25-29 who have indicated they are trying to conceive) and you respond to that content or click on links embedded in that content, the third-party content provider may conclude that you have the characteristics of the audience that they are trying to reach. Obie does not have access to or control over cookies, web beacons, or other technologies that third parties who have asked us to show you content may use, and the privacy practices of these third parties are not covered by this privacy policy. Please contact these companies directly for information on their data collection and privacy practices. For more information on available opt-out options for targeted advertising delivered by NAI member ad networks, see http://www.networkadvertising.org/.

Corporate Restructuring

In the event that all or a part of our business or assets are sold or transferred or we merge with another company your personal data may be transferred to the buyer/surviving party, but this privacy policy will continue to control that person’s use of your personal information.

Other Disclosures

We will share your information with any party when required by law or by a government request to do so or to combat fraud or criminal activity.

You understand and agree that we may access, preserve, and disclose any information we may have about you (including personal data and health information) and the contents of your account if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to avoid liability, to comply with legal process (for example, we may disclose your information as necessary to comply with an authorized civil, criminal or regulatory investigation), such as a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of our affiliates or the public. Obie is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that it receives. We reserve the right to release personal data or other information about users who we believe are engaged in illegal activities or are otherwise in violation of our Terms of Service Agreement, or this Privacy Policy even without a subpoena, warrant or court order, if we believe, in our sole discretion, that such disclosure is necessary or appropriate to operate the Obie Apps, our Website or to protect our rights or property, or that of our affiliates, or our officers, directors, employees, agents, third-party content providers, suppliers, sponsors, or licensors. We also reserve the right to report to law enforcement agencies any activities we reasonably believe in our sole discretion to be unlawful. If we are legally compelled to disclose information about you to a third party, we will attempt to notify you by sending an email to the email address in our records unless doing so would violate the law or unless you have not provided your email address to us.

We also use anonymous data and certain technical information about your computer and/or smartphone and your access of the Services (including your Internet protocol address) in order to operate, maintain and manage the Services. Obie may disclose that kind of information to its partners in order to provide the Services, resolve service problems and correct errors in the Services, to communicate with you about the Services, and to enhance your experience on the Services. However, we do not give our partners an independent right to share this information. Due to our contractual obligations with these third parties and the need to share information to deliver and support the Services, however, we cannot provide you with the opportunity to opt-out of sharing such information (whether personal data or other information) with these third parties. Obie, certain of its partners, and their contractors and employees may view the content that you upload to the Services in order to provide the Services and otherwise perform the tasks set forth in this Privacy Policy.

CONTROLLING YOUR PERSONAL DATA

You can terminate your account at any time, by emailing Obie support, which will remove your profile and other personal data from view. Obie, however, may (but is not obligated to) keep information about you that is on its system following your termination. You may request complete deletion of your personal data by

We do not disclose any of your personal data to any third party without your express permission (other than as provided herein or in anonymized and aggregated format). 

We do not sell any of your personal data to advertising platforms, data brokers or information resellers.

OTHERS’ INFORMATION

You may decide to provide us with another person's email address so that person may be invited to join Obie or so that we may facilitate your communication with other people through the Services. You may also provide us with another person's contact information for purposes of delivering information through the Obie App. We use this information to contact and, if necessary, remind that person that he or she has been invited to join Obie or receive content through the Obie App. All invitees are provided with the option not to receive further invitations from Obie. We may disclose such information if required to do so in order to comply with legal process, as described above.

AUTOMATED DECISION MAKING AND PROFILING

We do not generally use your personal data for the purposes of automated decision-making. However, we may do so in order to fulfill obligations imposed by law, in which case we will inform you of any such processing and provide you with an opportunity to object.

COOKIES

The Services may automatically collect usage, analytics, viewing, logs, metrics and other device and technical data when you access our Service as an end user. For example, when you access our websites or log into the Obie Service, our servers will automatically record certain information about your device and browser, and we may collect usage, clickstream, event data, crash data, and other technical data. We along with our service providers may also use technologies such as cookies, beacons, tags, Local Storage Objects (LSOs) and scripts to collect this information. Please consult our "Cookie Policy" for further information.

THIRD PARTY SITES

The Services may contain links to other web sites, and content in the Obie App may be hosted by other web sites. These other sites maintain their own policies regarding cookies and the collection and use of personal data. It is up to you to review those policies yourself.

INTERNATIONAL DATA TRANSFER

Your information, including personal data that we collect from you, may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world. By using the Obie App or Services you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy.

SECURITY

We use reasonable organizational, technical and administrative measures to protect personal data within our organization. If you have any questions regarding which measures and techniques we use, feel free to contact us through the contact link on our website or write us at our address listed on our website. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the Internet is not completely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised, please immediately notify us of the problem by contacting us using the details set forth in the section titled “Additional Questions” below.

In addition, we urge you to take precautionary measures in maintaining the integrity of your data. Please be responsible in making sure no one can see or has access to your personal accounts and log-in username and password information. If you use a public computer, such as one at a library or a university, or a shared device, always remember to log out of the Obie App or Services.

If you use the Obie App or Services through your employer’s computer network, a mobile device owned by your employer, or through an internet café, library or other potentially non-secure internet connection, such use is at your own risk. It is your responsibility to check beforehand with each such company’s privacy and security policy with respect to Internet and mobile device use.

Company is not responsible for your handling, sharing, re-sharing and/or distribution of your personal health information. Moreover, if you forward personal health information electronically to another person on or off any Obie App or the Services, we are not responsible for any harm or other consequences from third party use or re-sharing of your information.

RETENTION

We will only retain your personal data as long reasonably required for you to use the Obie App and/or to provide you with the Services unless a longer retention period is required or permitted by law (for example for regulatory purposes). You can permanently delete your account and all information associated with your account at any time. To manually delete your Obie account, go to your profile by tapping the profile icon in the upper right corner of your screen, then to settings by tapping the wheel in the upper right corner of your screen, and then select Account. There, you can select “Delete my account.” 

CHILDREN

We do not knowingly allow individual Users who are under the age of 16 to create accounts that allow access to the Obie App.

YOUR RIGHTS

• Opt-out. You may contact us anytime to opt-out of: (i) direct marketing communications; (ii) automated decision-making and/or profiling; (iii) our collection of Sensitive Personal Data; (iv) any new processing of your personal data that we may carry out beyond the original purpose; or (v) the transfer of your personal data from a server or business located in the European Economic Area to a server or business outside the European Economic Area. Please note that your use of the Obie App or Services may be ineffective upon opt-out.

• Access. You may access the information we hold about you at any time via your profile/account or by contacting us directly.

• Amend. You can also contact us to update or correct any inaccuracies in your personal data.

• Move. Your personal data is portable – i.e. you have the flexibility to move your data to other service providers as you wish.

• Erase and forget. In certain situations, for example when the information we hold about you is no longer relevant or is incorrect, you can request that we erase your data.

If you wish to exercise any of these rights, please contact us using the details set forth in the section titled “Additional Questions” below. In your request, please make clear: (i) what personal data is concerned; and (ii) which of the above rights you would like to enforce. For your protection, we may only implement requests with respect to the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable and in any event, within one month of your request. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion.

COMPLAINTS

We are committed to resolve any complaints about our collection or use of your personal data. If you would like to make a complaint regarding this Privacy Policy or our practices in relation to your personal data, please contact us at the contact information on our website. We will reply to your complaint as soon as we can and in any event, within 45 days. We hope to resolve any complaint brought to our attention, however if you feel that your complaint has not been adequately resolved, you reserve the right to contact your local data protection supervisory authority.

ADDITIONAL QUESTIONS

Feel free to contact us through the contact link on our website or write us at our address listed on our website at any time if you have further questions about Obie or this Privacy Policy, or would like to receive a copy of this document showing changes from previous versions.

OBIE PRIVACY NOTICE FOR CALIFORNIA RESIDENTS

Effective Date: October 23, 2020

Last Reviewed on: October 1, 2021

This Privacy Notice for California Residents supplements the information contained in our privacy policy above and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.

INFORMATION WE COLLECT

Our Website and Applications (the “Platform”) collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (”personal information”). In particular, our Platform has the ability to collect the following information: 

Category A: Identifiers

Examples: A real name, Internet Protocol address, email address, account name, iOS IDFAs, Android Ads IDs or other similar identifiers.

Collected: YES

Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

Examples: A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.

Collected: YES.

Category C: Protected classification characteristics under California or federal law.

Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

Collected: YES

Category D: Commercial Information.

Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Collected: NO

Category E: Biometric information.

Examples: Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

Collected: YES

Category F: Internet or other similar network activity.

Examples: Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

Collected: YES

Category G: Geolocation data.

Examples: Physical location or movements.

Collected: YES (if selected and enabled by user)

Category H: Sensory data.

Examples: Audio, electronic, visual, thermal, olfactory, or similar information.

Collected: NO

Category I: Professional or employment-related information.

Examples: Current or past job history or performance evaluations.

Collected: NO

Category J: Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Examples: Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Collected: NO

Category K: Inferences drawn from other personal information.

Examples: Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Collected: YES

Personal information does not include:

• Publicly available information from government records.

• De-identified or aggregated consumer information.

• Information excluded from the CCPA’s scope, like:

• health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;

• personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

Obie obtains the categories of personal information listed above from the following categories of sources:

• Directly from you. For example, from forms you complete on our website.

• Indirectly from you. For example, from observing your actions on our website or interactions with our advertisers.

• From apps you associate with our Platform. For example, if you instruct us to share certain of your personal data (including Sensitive Personal Data) with systems such as Apple’s Healthkit or Google Fit, and to access personal data from those systems which we will use to improve the services we provide to you.

USE OF PERSONAL INFORMATION

We may use, or disclose the personal information we collect for one or more of the following business purposes:

• To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. 

• To provide customer service and support, personalize, and develop and improve our Website, Apps, and other products, and services.

• To create, maintain, customize, and secure your account with us.

• To prevent illegal activities, customize the Services and recommendations, verify the accuracy of information and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• To help maintain the safety, security, and integrity of our Website, Apps, products and services, databases and other technology assets, and business.

• As described to you when collecting your personal information or as otherwise set forth in the CCPA.

• We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

DISCLOSURES OF PERSONAL INFORMATION FOR A BUSINESS PURPOSE

Obie may share the following categories of your personal information to provide you with a variety of the Obie Platform’s features and services:

• Personal identifiers, such as your name, address, email address, and date of birth.

• Personal information such as your age, gender, and pregnancy status whether you are trying to conceive (TTC), not trying to conceive (non-TTC) or pregnant.

• Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, and mobile advertising identifiers.

• Location data. We may use certain information like your IP address or other Device Information or Log Information to estimate your location (e.g., your city or state). We may also request to use location-enabled services on your device (which typically provide GPS or Wi-Fi access point details) to enhance the Services. We will only use these location-enabled services on your device with your consent.

• In Connection with Sale or Merger: We may share your personal information while negotiating or in relation to a change of corporate control such as a restructuring, merger, or sale of our assets.

• Upon your further direction: With your permission or upon your direction, we may disclose your personal information to interact with a third party or for other purposes.

ACCESS TO SPECIFIC INFORMATION AND DATA PORTABILITY RIGHTS

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.

• The categories of sources for the personal information we collected about you.

• Our business or commercial purpose for collecting or selling that personal information.

• The categories of third parties with whom we share that personal information.

• The specific pieces of personal information we collected about you (also called a data portability request).

• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

• sales, identifying the personal information categories that each category of recipient purchased; and

• disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

DELETION REQUEST RIGHTS

You can permanently delete your Obie account and all information associated with your account at any time. To manually delete your Obie account, go to your profile by tapping the profile icon in the upper right corner of your screen, then to settings by tapping the wheel in the upper right corner of your screen, and then select Account. There, you can select “Delete my account.”

You have the right to request that we delete any additional personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

• Debug products to identify and repair errors that impair existing intended functionality.

• Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

• Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

• Comply with a legal obligation.

• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

EXERCISING ACCESS, DATA PORTABILITY, AND DELETION RIGHTS

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by contacting us through the contact link on our website or write us at our address listed on our website. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

RESPONSE TIMING AND FORMAT

We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically by electronic mail communication.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

NON-DISCRIMINATION

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us through the contact link on our website or write us at our address listed on our website. 

CHANGES TO OUR PRIVACY NOTICE

We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

HOW YOU CAN CONTACT US

If you have any questions or comments about this notice, the ways in which we collect and use your information described herein, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us as follows:

• Via our website: please contact us through the contact link on our website.

• Write us at our address listed on our website.