Obie

Our Mission

Historically, women’s health has been approached in a fragmented, disjointed way, with women often lacking the wherewithal to fully advocate for their well-being. This has left many feeling disempowered, with little control over their health journey. At Obie, we want to challenge this approach. We believe that each phase of life —whether menstruation, pregnancy, or menopause—is a natural part of a single intricate, interconnected continuum. Moreover, while this journey is a part of every woman’s life, we recognize that each woman’s specific experience is unique.

Obie’s mission is to provide a health solution that addresses multiple life stages and diverse needs of women, empowering them to help themselves through independent learning, self-management, and personalized guidance, underpinned by clinical expertise. Through accessible, easy-to-use tools, we help women make well-informed choices and advocate for themselves, fostering physical, mental and emotional well-being. Obie looks forward to partnering with women to create a future where women have the confidence and resources to take control of their health, thrive at every life stage, and unlock their full potential.

Advisory Board

To pursue this mission responsibly, Obie is guided by trusted clinical advisors who share our vision for a more connected women’s health ecosystem. They help us imagine how digital tools can strengthen women’s relationships with their care teams, making care more meaningful and productive. By grounding our approach in real-world clinical practice, we aim to give women the language, context, and confidence to advocate for themselves and play an active role in their care over time. This partnership reflects our belief that only when women, providers, and technology are truly aligned can women take charge of their own health journeys.

Dr. Denise Howard

Dr. Howard is the Chief of Obstetrics & Gynecology NewYork-Presbyterian Brooklyn Methodist Hospital, Associate Professor of Clinical Obstetrics & Gynecology and Vice Chair in the Weill Cornell Medicine Dept of Obstetrics & Gynecology. She has served in leadership roles in academic, private and international settings. She received her MD, MPH from Johns Hopkins, completed residency at UPMC-Magee Women's hospital and fellowship at the University of Michigan. Dr. Howard is a Fellow of the American College of Obstetricians and Gynecologists, a Certified Physician Executive, and a Fellow of the American Association for Physician Leadership. She is also a member of the American Society for Colposcopy and Cervical Pathology and served on the Board of Directors for the Society of Gynecologic Surgeons. Since joining the NYP enterprise in 2022, Dr. Howard has sought opportunities to leverage technology and innovation to deliver equitable care, reduce provider burnout, and to improve operational efficiency. She has collaborated with colleagues at Weill Cornell Medicine, Cornell Tech and Cornell University to advance women’s health through clinical research, product development and improved approaches to clinical operations. She won first place in the Weill Cornell Medicine 2024 Business Plan Challenge competition hosted by the BioVenture eLab.